Covered by the dark cloud of COVID-19 pandemic, enterprises need resolution, manufacturing advantage and strong economic foundation to go abroad. On November 27, 2020, TATA debuted in the 17th China-ASEAN EXPO among many other well-known enterprises both at home and abroad in Nanning. While attracting foreign investors, TATA was officially launching its oversea market recruiting plan. So, where lies the courage for TATA to march oversea under the COVID-19 pandemic?
Over 5,000 stands and showrooms which account for more than 100 million square meters, 1,500 plus cloud-exhibition companies, and hundreds of thousands of cloud conferencing composed the 17th CAEXPO jointly held by the Ministry of Commerce of the People’s Republic of China(MOFCOM), the trade and commercial departments of the 10 ASEAN countries and the ASEAN Secretariat. The CAEXPO, undertaken by the government of Guangxi Zhuang Autonomous Region, was an international trade and commercial event of national level. It provided a great platform for China and ASEAN to conduct more frequent exchange at multi-levels and in various areas through exhibition. With joint establishment of Belt and Road Initiative and development of digital economy as its theme, the CAEXPO had concluded 86 national and international investment and cooperation projects with total trading volume exceeding 263.86 billion yuan on November 27. That’s why it takes resolution, manufacturing advantage and strong economic foundation to ride on this platform.
TATA’s confidence lies in its solid foundation. Founded in 1999, TATA has become mega-company in the wooden door industry with six major production bases in Shandong, Henan, Anhui, Zhejiang, Jilin and Jiangsu. The mega-company is in the first rank in production capacity, design, quality, after-sale service and customers’ reputation. During the Double Eleven Shopping Festival of 2020, TATA’s trading volume reached a record high of over 1.023 billion yuan, making it one of the Billion Club. With its simple yet fashionable design and considerate service, TATA has won the honor of “China’s Top Ten Wooden Door Brands”, “China’s Top 100 Home Furnishing Industry Brands” and “China’s Home Furnishing Industry Leading Brands”. On April 20, 2019, TATA was granted the tittle of “Famous Trademark” by Harbin Municipality.
The COVID-19 pandemic in 2020 has shown us that it is essential to choose a reliable partner, and that’s why more and more people decided to join TATA. With drastic increase of franchisees, TATA launched the “One-thousand-partner Recruiting Plan”promptly to seek outstanding partners of the same value in an open, inclusive and flexible way. Rather, TATA introduces diversified forms of franchising and multiple supporting policies to give franchisees a leg-up to enable and empower them in a replicable and profitable way by providing best store-location, favorable policies and considerate service.
The courage also lies in its hard-won reputation of oversea market. In 2007, TATA had cooperated with well-known automobile company Mercedes-Benzes of Germany; then, TATA turned to seek strategic cooperation with Day&Night, a company in New Delhi of India, then followed by becoming the wooden door supplier for public rental housing of Malaysia Labor Union. TATA also engaged in projects such as “Iraq Foreign Proxy” and became the officially-designated sponsor for World Table Tennis Championships for four successive years. Beside, TATA has started to apply for trademark and patent in Australia, Europe and North America to prepare for the landing on foreign market.
The year 2020 is the one that sweeps away many unqualified companies in the market, and also the one that brings about huge opportunities for people and enterprises who dare to innovate and do practice. TATA has always stuck to the principle of “satisfying the closes so as to attract people from afar”, as we believe that more people will come only when each partner grows better. Zhangyan, vice president of TATA, has told the reporter from Beijing Business Today that with the launch of the TATA Foreign Recruitment Initiative 2020, TATA would provide multi-dimentional supporting policies for its partners, including foreign proxy company and individual, foreign purchasing agent and domestic trade and commercial partner, and project contractor and decoration company. In this way, we wish more people with the same goal and value can join us. With the spirit of dedication, profession and perseverance, we will make better doors, and serve more people.
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